Marketing Specialist

Aerotek Energy Services is looking for an experienced Marketing Specialist.

MARKETING SPECIALIST

General Position Overview:
The contract worker in this position develops and implements marketing and communication plans for products, services, programs, and initiatives offered by the agency. He/She creates communications programs that effectively describe and promote the organization and its products including content, graphics, brochures, product or service fact sheets, logos, or other promotional products and content.
Researches and develops content for publication of products. May develop and deploy plans directly or serve in a review and consult capacity for program implementers.

Position Responsibilities - tasks may include, but are not limited to:
• Producing an integrated marketing plan for assigned programs and/or sectors, including Identify content needs for assigned segment/programs
• Define collateral for assigned segment/programs
• Develop, guide, or collect marketing collateral for assigned segments/programs
• Work in partnership with program/initiative owner, planning approach and delivery to ensure alignment with sector/program plans and execution
• Ensure consistency in marketing plan, program brand, voice, and execution across organizational areas of focus
• Work with EE program marketing staff to implement and integrate sector/program marketing offerings into pan-segment processes, assets, and collateral
• Steer marketing campaign and collateral development leveraging internal or external creative talent, recommending final deliverables to marketing integration specialist for approval
• Develop / author content as needed for execution of marketing and communications plans
• Produce messaging maps and guides to guide copy and collateral development
• Prepare or edit organizational publications for internal and external audiences
• Plan and direct development and communication of organization's accomplishments and agenda.
• Study the objectives, policies and needs of organization to develop communications strategies.
• Customize marketing materials as required by customer needs and/or prep graphics and content files to support customization
• Act as field inspector for implementation-partner delivered marketing (plans, content, and collateral) for assigned segment/programs (for programs which contract out marketing implementation to a partner)
• Work with program delivery partner staff to assure marketing materials developed by program partners align with integrated marketing plan requirements and the Energy Efficiency Brand standards
• Other duties as assigned

Position Requirements
• Bachelors in marketing, business, communications, or similar with appropriate on the job experience.
• 5+ years relevant experience required.
• Proven track record in planning and executing customer-centered marketing strategies and tactics.
• Proficient with the Microsoft Office Suite of products: Word, Excel, PowerPoint, Outlook, Desktop Publishing, including MS Office version 2010

Preferred:
• Significant experience with complicated customer populations
• Visual design, layout, and graphics experience
• Experience in multi-tier channel model (e.g. marketing for manufacturer / wholesaler) where marketing plan must address buy-in from retail partner and empower retail success with end-consumers.
• Hands-on energy efficiency marketing experience

Qualified Candidates contact:
Tyler Monzie
Technical Recruiter | Aerotek, Inc.
503-403-1918 | tmonzie@aerotek.com
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